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HOW TO START A ROOMMATE FINDING SERVICE
As to the fee structure, I suggest something similar to the successful employment agencies. Charge everyone a $25 registration fee to start the ball rolling toward finding them a suitable roommate. You take a Polaroid snapshot of each registrant, have them fill out an appropriate application card which will indicate the kind of roommate they'd be happy with, and start searching through your files for people with similar likes and dislikes.
To get started, you'll want a bank reference; a legal reference, a telephone; a business name, letterhead paper, envelopes and business bards; and office supplies such as a 3 x 5 index cards; typewriter; file cabinet; and a printed questionnaire-application form. You'll also need a responsibility disclaimer, which can be combined with the applicant's agreement- to-pay contract. Once you've found a roommate for your prospective client, you should have it spelled out in your agreement that each of the "matched room mates" will pay you 15% to 20% of the first month's rent. You could charge a bit extra for particular requirements, and perhaps somewhat less for older persons, or for persons with handicaps.
The approval or disapproval is left up in the parties involved. You simply look through your registration card file, pull out five or six apparently suitable roommates, call each of them on the phone and arrange separate meetings for them with your client. Your client reports back to you, and tells you of his or her decision, and you call the person chosen and finalize the deal.
Good advertising will play a most important part in getting this
business off the ground. Make up a good circular or "flyer" detaining your
roommate finding services, and listing your phone number. Get these
flyers on as many bulletin boards in your area as possible. Get them
in grocery stores, barber shops, community colleges, beauty salons, bowling
alleys; the list of places to "billboard" your flyers is endless.
Another idea is to set up "take-one" boxes in as many retail places of
business as you can. Don't overlook the value of placing your flyers
on car windshields - particularly around apartment complexes, and in the
parking lots of the colleges in your area. You might even pay the
downtown
parking lot attendants to slip one under the windshield wiper of each
car he parks on Monday. If you do a good job with the make-up of
your flyer, and use your imagination in getting them into the hands of
your prospective clients, you'll have no trouble moving your new business
into the black quickly.
Even so, you'll need to run regular ads in your area newspapers. The best headings to run your ads under is the Personals Column. Your ad might read:
Need A Roommate? We'll find the ideal roommate
for you! Everything handled on a strictly
confidential basis. For details, call Jan, Mary, or
Carol.
Within only a couple of months, you should be well enough established,
and with an income large enough to afford an office location. When
you establish your office, do some publicizing of your business with press
releases to all the media in your area,
and plan some fanfare that will bring attention to your services.
Tacking up on your office walls the enthusiastic testimonials of people
you've matched with roommates is a very good idea. Later on, you
might want to input all your client information on computer, and take video
pictures of each client for showing to prospective roommates. In
the final analysis, once you have your business underway, your further
success will be limited only by your imagination.
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